technology marketing, sales, change management and everything else

Ben Bradley

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Top Stories by Ben Bradley

OUR PRACTICES FOR KEEPING DATA CLEAN IN YOUR CRM During the execution of an outbound prospecting campaign, CRM data hygiene is important. I’m going to share one of the processes we use internally to make sure users have a good way to “flag” inaccurate contact records. When we come across an unworkable LEAD, a Salesforce.com or a ZOHO CRM field [...] ... (more)

Ask your attorney to cut your grass

When did the job of selling get lumped in with everything else? Asking a great sales person to clean CRM data, lick envelopes and turn over rocks looking for prospects is about the same as asking your attorney to cut the grass – it could be fun but overall, it is not a good use [...] ... (more)

How to Cannibalize Your Own Products Without Getting Eaten Alive

The scenario is fairly typical. You launch your SaaS application for $14.99 per month. A few months later, a competitor launches a competing service for $10 per month. How do you respond with a competitive offer without cannibalizing your existing customers? We asked three software executives for their thoughts on the topic and have summarized their responses below: Paddy Srinivasan, CEO, Opstera (www.opstera.com) In the above scenario, you are introducing a new tier in the Free->Premium continuum. The inherent risk is that existing customers might want to downgrade to the new le... (more)

Salesforce.com Admin and Developer Jobs Newsletter

Our Salesforce.com Jobs Newsletter is a community of like-minded Salesforce.com admins and developers who share job leads with one another. There is no fee to sign up or share a job. To subscribe, simply submit your information below. We only send updates when we have active jobs or projects running. Name*FirstLastCity*State/ProvinceEmail*Check all that apply*I am actively seeking a new Salesforce.com gigI am passively seeking a new Salesforce.com gigI am an employer seeking new Salesforce.com talentI will consider contract Salesforce.com projects jQuery(document).ready(functio... (more)

Marketing Automation Adoption Survey

Evaluating or using marketing automation? How does your organization compare? This survey is designed to identify and track marketing automation adoption trends and provide guidance to firms contemplating marketing automation activities. https://docs.google.com/a/maconraine.com/spreadsheet/viewform?fromEmail=true&formkey=dGNSZ05Qb2JvenpFYURuVVFWZnRwYlE6MQ The survey asks questions about barriers to marketing automation adoption including: Cost of the marketing automation platform Integration of the marketing automation platform with other systems such as CRM Lack of experience wit... (more)