technology marketing, sales, change management and everything else

Ben Bradley

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Top Stories by Ben Bradley

Open position: Marketing Content Specialist Macon Raine is a growing b2b marketing agency. We’re still small and every new hire matters. We’re looking for someone that can do it all – an organized and energetic writer with a passion for b2b, inbound marketing, web research, content development and a knack for social media. We don’t do toothpaste, beer or dog food ads. Our clients are highly technical and rely on us to tell their story. If you’re smart, we’ll train you. Probably more important than your b2b marketing experience is your drive. If you can learn quickly, over-communicate and work well in an extremely unstructured environment, drop us a line. We work hard, fast and like to have fun; you should too. For more information, please send a resume, writing samples and a cover letter to ben (at)  maconraine (dot) com. The post Open position – Marketing Content Sp... (more)

How to Cannibalize Your Own Products Without Getting Eaten Alive

The scenario is fairly typical. You launch your SaaS application for $14.99 per month. A few months later, a competitor launches a competing service for $10 per month. How do you respond with a competitive offer without cannibalizing your existing customers? We asked three software executives for their thoughts on the topic and have summarized their responses below: Paddy Srinivasan, CEO, Opstera (www.opstera.com) In the above scenario, you are introducing a new tier in the Free->Premium continuum. The inherent risk is that existing customers might want to downgrade to the new le... (more)

How often should you clean your CRM data in Salesforce.com?

We recently launched a new service called CleanMyCRM. We started the service at the request of customers who needed a smarter way to research incomplete CRM data contact records – especially the names of new people working in their named key accounts. Append services are expensive and they were looking for ways to clean smaller batches (1000 records). We’ve always preached that clean CRM is a journey – not a destination. It is an ongoing process. Cliff Langston likens cleaning the CRM to painting the Golden Gate bridge. “What do you do when you are done? Start over at the beginn... (more)

Does social media generate leads?

These are my experiences. The answer to the headline question is “yes and no.” Let me explain by talking about a few different ways we’ve converted social media activity in new business. Later, when I have more time, I’ll talk briefly about a few things that didn’t work. TWITTER FOR LEADS? Personally, no. We have seen [...] ... (more)

Salesforce.com Admin and Developer Jobs Newsletter

Our Salesforce.com Jobs Newsletter is a community of like-minded Salesforce.com admins and developers who share job leads with one another. There is no fee to sign up or share a job. To subscribe, simply submit your information below. We only send updates when we have active jobs or projects running. Name*FirstLastCity*State/ProvinceEmail*Check all that apply*I am actively seeking a new Salesforce.com gigI am passively seeking a new Salesforce.com gigI am an employer seeking new Salesforce.com talentI will consider contract Salesforce.com projects jQuery(document).ready(functio... (more)