Simple stupid marketing tip #2 is “be everywhere” and it relates more to
personal branding and selling than it does to “Marketing” with a capital
If you have a new website and want to more people to find you when they
search online, it’s easy to create social media profiles on more than just
LinkedIn, Twitter and Facebook. To get started, set-up profiles on Google+,
YouTube, Quora, About.me, branded.me and any other social media website you
If you use WordPress for your website, check out NextScripts – this plugin
automates the task of cross-posting to all your social profiles. There is a
free version that works just fine – the paid version allows multiple social
media accounts (post to multiple Linkedin accounts, for example).
Anytime you post new content, it automatically gets posted to all the social
media sites you specify.
It’s simple, no (or ext... (more)
The scenario is fairly typical. You launch your SaaS application for $14.99
per month. A few months later, a competitor launches a competing service for
$10 per month. How do you respond with a competitive offer without
cannibalizing your existing customers? We asked three software executives for
their thoughts on the topic and have summarized their responses below:
Paddy Srinivasan, CEO, Opstera (www.opstera.com)
In the above scenario, you are introducing a new tier in the Free->Premium
continuum. The inherent risk is that existing customers might want to
downgrade to the new le... (more)
In his book Business Agility, Michael Hugos says: "Opportunities to make
money by being responsive have exploded. There are far more ways to use
responsiveness to attract customers than there are ways to use efficiency and
low prices. This is because there are so many different kinds of customers,
and each is looking for slightly different mixes of products and services.
Constantly changing environments and customer needs enable responsive
customers to offer continuously evolving mixes of products and services."
This simple quote and this simple concept requires that we rethink wh... (more)
A wireless broadband distributor buys products from manufacturers and
resells them to VARs, WISPs and ISPs. For manufacturers, a wireless broadband
distributor often provides many value added services including warehousing,
support, financing, training and deployment assistance.
And, the best way to find a good wireless broadband distributor, says John
Diem, VP of Sales and Marketing for Fox Valley Internet
(http://www.foxvalley.net), is simply to ask other VARs, WISPs and ISPs.
"Most think of distributors as companies that just move boxes. When you ask
other ISPs, you find that'... (more)
Our Salesforce.com Jobs Newsletter is a community of like-minded
Salesforce.com admins and developers who share job leads with one another.
There is no fee to sign up or share a job. These are not Macon Raine jobs.
That means I can’t answer any questions about the postings below.
10/16/2012: Salesforce.com Developer Needed: Atlanta, GA or Charlotte, NC
This hands-on developer/analyst role requires the design and development of
custom cloud based solutions. Prior experience with Salesforce.com is not
required. You will directly contribute to the creation of new pro... (more)