Open position: Marketing Content Specialist
Macon Raine is a growing b2b marketing agency. We’re still small and every
new hire matters. We’re looking for someone that can do it all – an
organized and energetic writer with a passion for b2b, inbound marketing, web
research, content development and a knack for social media.
We don’t do toothpaste, beer or dog food ads. Our clients are highly
technical and rely on us to tell their story. If you’re smart, we’ll
Probably more important than your b2b marketing experience is your drive.
If you can learn quickly, over-communicate and work well in an extremely
unstructured environment, drop us a line. We work hard, fast and like to
have fun; you should too. For more information, please send a resume,
writing samples and a cover letter to ben (at) maconraine (dot) com.
The post Open position – Marketing Content Sp... (more)
The scenario is fairly typical. You launch your SaaS application for $14.99
per month. A few months later, a competitor launches a competing service for
$10 per month. How do you respond with a competitive offer without
cannibalizing your existing customers? We asked three software executives for
their thoughts on the topic and have summarized their responses below:
Paddy Srinivasan, CEO, Opstera (www.opstera.com)
In the above scenario, you are introducing a new tier in the Free->Premium
continuum. The inherent risk is that existing customers might want to
downgrade to the new le... (more)
We recently launched a new service called CleanMyCRM. We started the service
at the request of customers who needed a smarter way to research incomplete
CRM data contact records – especially the names of new people working in
their named key accounts. Append services are expensive and they were
looking for ways to clean smaller batches (1000 records).
We’ve always preached that clean CRM is a journey – not a destination. It
is an ongoing process. Cliff Langston likens cleaning the CRM to painting the
Golden Gate bridge. “What do you do when you are done? Start over at the
These are my experiences. The answer to the headline question is “yes and
no.” Let me explain by talking about a few different ways we’ve converted
social media activity in new business. Later, when I have more time, I’ll
talk briefly about a few things that didn’t work. TWITTER FOR LEADS?
Personally, no. We have seen [...]
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