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Ben Bradley

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Top Stories by Ben Bradley

Simple stupid marketing tip #2 is “be everywhere” and it relates more to personal branding and selling than it does to “Marketing” with a capital M. If you have a new website and want to more people to find you when they search online, it’s easy to create social media profiles on more than just LinkedIn, Twitter and Facebook. To get started, set-up profiles on Google+, YouTube, Quora, About.me, branded.me and any other social media website you can find. If you use WordPress for your website, check out NextScripts – this plugin automates the task of cross-posting to all your social profiles. There is a free version that works just fine – the paid version allows multiple social media accounts (post to multiple Linkedin accounts, for example). Anytime you post new content, it automatically gets posted to all the social media sites you specify. It’s simple, no (or ext... (more)

How to Cannibalize Your Own Products Without Getting Eaten Alive

The scenario is fairly typical. You launch your SaaS application for $14.99 per month. A few months later, a competitor launches a competing service for $10 per month. How do you respond with a competitive offer without cannibalizing your existing customers? We asked three software executives for their thoughts on the topic and have summarized their responses below: Paddy Srinivasan, CEO, Opstera (www.opstera.com) In the above scenario, you are introducing a new tier in the Free->Premium continuum. The inherent risk is that existing customers might want to downgrade to the new le... (more)

Billing and the Value-Added Paper Cup

In his book Business Agility, Michael Hugos says: "Opportunities to make money by being responsive have exploded. There are far more ways to use responsiveness to attract customers than there are ways to use efficiency and low prices. This is because there are so many different kinds of customers, and each is looking for slightly different mixes of products and services. Constantly changing environments and customer needs enable responsive customers to offer continuously evolving mixes of products and services." This simple quote and this simple concept requires that we rethink wh... (more)

How to select a wireless broadband distributor

A wireless broadband distributor buys products from manufacturers and resells them to VARs, WISPs and ISPs. For manufacturers, a wireless broadband distributor often provides many value added services including warehousing, support, financing, training and deployment assistance. And, the best way to find a good wireless broadband distributor, says John Diem, VP of Sales and Marketing for Fox Valley Internet (http://www.foxvalley.net), is simply to ask other VARs, WISPs and ISPs. "Most think of distributors as companies that just move boxes. When you ask other ISPs, you find that'... (more)

New Salesforce.com Jobs Posted Here

Our Salesforce.com Jobs Newsletter is a community of like-minded Salesforce.com admins and developers who share job leads with one another. There is no fee to sign up or share a job. These are not Macon Raine jobs. That means I can’t answer any questions about the postings below. **************** 10/16/2012: Salesforce.com Developer Needed: Atlanta, GA or Charlotte, NC This hands-on developer/analyst role requires the design and development of custom cloud based solutions. Prior experience with Salesforce.com is not required. You will directly contribute to the creation of new pro... (more)