Ben Bradley

A wireless broadband distributor buys products from manufacturers and resells them to VARs, WISPs and ISPs. For manufacturers, a wireless broadband distributor often provides many value added services including warehousing, support, financing, training and deployment assistance. And, the best way to find a good wireless broadband distributor, says John Diem, VP of Sales and Marketing for Fox Valley Internet (http://www.foxvalley.net), is simply to ask other VARs, WISPs and ISPs. "Most think of distributors as companies that just move boxes. When you ask other ISPs, you find that's not always the case and that is certainly not why we work with value added wireless broadband distributors," said Diem. "The trick is understanding the distributor's real expertise. Some specialize in moving boxes with extremely low margins while others excel in configuring and supporting ... (more)

TedXNaperville

Mark your calendar for March 25, 2010.  TedX is coming to Naperville. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxNaperville, where x=independently organized TED event. At our TEDxNaperville event, TEDTalks video and live speakers will combine to spark deep discussion and connection [...] ... (more)

Does social media generate leads?

These are my experiences. The answer to the headline question is “yes and no.” Let me explain by talking about a few different ways we’ve converted social media activity in new business. Later, when I have more time, I’ll talk briefly about a few things that didn’t work. TWITTER FOR LEADS? Personally, no. We have seen [...] ... (more)

MarketingReportCard.com seeks BETA testers

Just launched free website that helps small business better measure and manage tactical marketing programs We are looking for beta testers for our new website called MarketingReportCard.com – a marketing measurement dashboard. Designed for small to mid-size businesses, companies can login to the beta version of the MarketingReportCard.com and document and measure tactical marketing results over time. The MarketingReportCard.com beta is simple and free to use. Honestly, the biggest advantage of the marketing report card methodology is the fact that everyone agrees on the key per... (more)

Sick of splogs copying your content?

http://weblogtoolscollection.com/archives/2009/05/10/i-am-sick-of-splogs-copying-our-content/ This is a good article from Mark Ghosh about splogs and Content Theft. What Mark doesn’t talk about is the impact of plagiarism on corporate blog content. How is this content being policed and protected? Do sploggers deface the brand? How can corporations curb content theft? One of my clients, BrandProtect, is sponsoring a “Trademark Dangers [...] ... (more)