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Ben Bradley

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Top Stories by Ben Bradley

In his book Business Agility, Michael Hugos says: "Opportunities to make money by being responsive have exploded. There are far more ways to use responsiveness to attract customers than there are ways to use efficiency and low prices. This is because there are so many different kinds of customers, and each is looking for slightly different mixes of products and services. Constantly changing environments and customer needs enable responsive customers to offer continuously evolving mixes of products and services." This simple quote and this simple concept requires that we rethink what the basic concept of billing means to an organization. When we evolve basic billing concepts from simple order to cash processes and being supporting activity to cash process, even simple products - like paper cups - create opportunities for innovation and new sources of revenue. Hugo's ... (more)

How to Cannibalize Your Own Products Without Getting Eaten Alive

The scenario is fairly typical. You launch your SaaS application for $14.99 per month. A few months later, a competitor launches a competing service for $10 per month. How do you respond with a competitive offer without cannibalizing your existing customers? We asked three software executives for their thoughts on the topic and have summarized their responses below: Paddy Srinivasan, CEO, Opstera (www.opstera.com) In the above scenario, you are introducing a new tier in the Free->Premium continuum. The inherent risk is that existing customers might want to downgrade to the new le... (more)

How to select a wireless broadband distributor

A wireless broadband distributor buys products from manufacturers and resells them to VARs, WISPs and ISPs. For manufacturers, a wireless broadband distributor often provides many value added services including warehousing, support, financing, training and deployment assistance. And, the best way to find a good wireless broadband distributor, says John Diem, VP of Sales and Marketing for Fox Valley Internet (http://www.foxvalley.net), is simply to ask other VARs, WISPs and ISPs. "Most think of distributors as companies that just move boxes. When you ask other ISPs, you find that'... (more)

New Salesforce.com Jobs Posted Here

Our Salesforce.com Jobs Newsletter is a community of like-minded Salesforce.com admins and developers who share job leads with one another. There is no fee to sign up or share a job. These are not Macon Raine jobs. That means I can’t answer any questions about the postings below. **************** 10/16/2012: Salesforce.com Developer Needed: Atlanta, GA or Charlotte, NC This hands-on developer/analyst role requires the design and development of custom cloud based solutions. Prior experience with Salesforce.com is not required. You will directly contribute to the creation of new pro... (more)

Marketing Automation Adoption Survey

Evaluating or using marketing automation? How does your organization compare? This survey is designed to identify and track marketing automation adoption trends and provide guidance to firms contemplating marketing automation activities. https://docs.google.com/a/maconraine.com/spreadsheet/viewform?fromEmail=true&formkey=dGNSZ05Qb2JvenpFYURuVVFWZnRwYlE6MQ The survey asks questions about barriers to marketing automation adoption including: Cost of the marketing automation platform Integration of the marketing automation platform with other systems such as CRM Lack of experience wit... (more)