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Ben Bradley

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Top Stories by Ben Bradley

Understanding the need for Dynamic Case Management (DCM) The pharmaceutical industry is systematically inefficient at bringing new drugs to market. Illustrating this point, a recent Tufts Center for the Study of Drug Development research report established that the cost of guiding a prescription drug through the development process to market was approximately $2.6 billion. While this is breathtaking, and the $2.6 billion figure has been hotly debated, of greater concern is the fact that correcting for inflation, the cost to bring a prescription drug to market has increased 145 percent since the last time the study was conducted, in 2003. Much of the escalating cost is due to increasingly challenging drug products, increasingly complex clinical trials and mounting regulatory complexity. Work-Relay recently completed a dynamic case management (DCM) execution project w... (more)

MBA Data: Mortgage Applications Increase

Mortgage Application Data for the week ending Dec. 16, 2016 Good news hit this week for loan originators as the latest mortgage application data was released on Dec. 21. The latest report from the Mortgage Bankers Association’s Weekly Mortgage Applications Survey shows mortgage applications saw a 2.5 percent increase from the week prior, for the week ending Dec. 16. The Purchase index increased 3 percent (seasonally adjusted) from the week prior. On the refinancing side, the Refinance Index increased 3 percent from the week prior. Overall, here’s how the mortgage application data... (more)

How to Cannibalize Your Own Products Without Getting Eaten Alive

The scenario is fairly typical. You launch your SaaS application for $14.99 per month. A few months later, a competitor launches a competing service for $10 per month. How do you respond with a competitive offer without cannibalizing your existing customers? We asked three software executives for their thoughts on the topic and have summarized their responses below: Paddy Srinivasan, CEO, Opstera (www.opstera.com) In the above scenario, you are introducing a new tier in the Free->Premium continuum. The inherent risk is that existing customers might want to downgrade to the new le... (more)

Billing and the Value-Added Paper Cup

In his book Business Agility, Michael Hugos says: "Opportunities to make money by being responsive have exploded. There are far more ways to use responsiveness to attract customers than there are ways to use efficiency and low prices. This is because there are so many different kinds of customers, and each is looking for slightly different mixes of products and services. Constantly changing environments and customer needs enable responsive customers to offer continuously evolving mixes of products and services." This simple quote and this simple concept requires that we rethink wh... (more)

How to select a wireless broadband distributor

A wireless broadband distributor buys products from manufacturers and resells them to VARs, WISPs and ISPs. For manufacturers, a wireless broadband distributor often provides many value added services including warehousing, support, financing, training and deployment assistance. And, the best way to find a good wireless broadband distributor, says John Diem, VP of Sales and Marketing for Fox Valley Internet (http://www.foxvalley.net), is simply to ask other VARs, WISPs and ISPs. "Most think of distributors as companies that just move boxes. When you ask other ISPs, you find that'... (more)