Macon Raine, Inc. is seeking an organized and energetic intern with a passion
for public relations, marketing and social media. This internship position
will be involved in the firm’s corporate accounts, including professional
services, technology, higher ed, banking, research and more.
Desired Skills and Experience
You should learn quickly and know how to multi-task. You should have strong
writing skills. You should work well in an unstructured environment. You need
to be hungry for knowledge about our clients and their industries. You need
to understand how the news cycle operates, and shape news stories with the
goal of connecting clients with target audiences. You aren’t scared to
speak up, bring fresh ideas to the table, and offer new ways of doing things.
We work hard, fast and like to have fun; you should too. For more
information, please send a resume and a co... (more)
The scenario is fairly typical. You launch your SaaS application for $14.99
per month. A few months later, a competitor launches a competing service for
$10 per month. How do you respond with a competitive offer without
cannibalizing your existing customers? We asked three software executives for
their thoughts on the topic and have summarized their responses below:
Paddy Srinivasan, CEO, Opstera (www.opstera.com)
In the above scenario, you are introducing a new tier in the Free->Premium
continuum. The inherent risk is that existing customers might want to
downgrade to the new le... (more)
Alex Machinis at SpatialPoint.com is pretty vocal on the ideal of
SpatialPoint makes mapping and store locators for high volume websites. He
helps companies improve their findability using maps.
But even more interesting, Alex talks about findability as part of the sales
process. Wikipedia defines findability as “the quality of being locatable
If you’ve taken a solution selling course, you know Column A is the column
in the spreadsheet the buyer uses to compare vendors – Column A is his
primary vendor choice. In any selling situation, that’s where you... (more)
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In his book Business Agility, Michael Hugos says: "Opportunities to make
money by being responsive have exploded. There are far more ways to use
responsiveness to attract customers than there are ways to use efficiency and
low prices. This is because there are so many different kinds of customers,
and each is looking for slightly different mixes of products and services.
Constantly changing environments and customer needs enable responsive
customers to offer continuously evolving mixes of products and services."
This simple quote and this simple concept requires that we rethink wh... (more)