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Ben Bradley

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Top Stories by Ben Bradley

Open position: Marketing Content Specialist Macon Raine is a growing b2b marketing agency. We’re still small and every new hire matters. We’re looking for someone that can do it all – an organized and energetic writer with a passion for b2b, inbound marketing, web research, content development and a knack for social media. We don’t do toothpaste, beer or dog food ads. Our clients are highly technical and rely on us to tell their story. If you’re smart, we’ll train you. Probably more important than your b2b marketing experience is your drive. If you can learn quickly, over-communicate and work well in an extremely unstructured environment, drop us a line. We work hard, fast and like to have fun; you should too. For more information, please send a resume, writing samples and a cover letter to ben (at)  maconraine (dot) com. The post Open position – Marketing Content Sp... (more)

How to Cannibalize Your Own Products Without Getting Eaten Alive

The scenario is fairly typical. You launch your SaaS application for $14.99 per month. A few months later, a competitor launches a competing service for $10 per month. How do you respond with a competitive offer without cannibalizing your existing customers? We asked three software executives for their thoughts on the topic and have summarized their responses below: Paddy Srinivasan, CEO, Opstera (www.opstera.com) In the above scenario, you are introducing a new tier in the Free->Premium continuum. The inherent risk is that existing customers might want to downgrade to the new le... (more)

Advice for job hunters

Over the past few months, we’ve been interviewing like crazy looking for the purple squirrel with content marketing, social media and marketing automation skills. If you’re not already familiar with the term, content marketing is the process of generating high-quality online content with the goal of building trust among your brand’s target audience, and to establish your brand as an industry thought leader. There is no shortage of good writers. But we have found there is a big shortage of people that know how to promote content and use their outreach skills to make sure the cont... (more)

Billing and the Value-Added Paper Cup

In his book Business Agility, Michael Hugos says: "Opportunities to make money by being responsive have exploded. There are far more ways to use responsiveness to attract customers than there are ways to use efficiency and low prices. This is because there are so many different kinds of customers, and each is looking for slightly different mixes of products and services. Constantly changing environments and customer needs enable responsive customers to offer continuously evolving mixes of products and services." This simple quote and this simple concept requires that we rethink wh... (more)

How to select a wireless broadband distributor

A wireless broadband distributor buys products from manufacturers and resells them to VARs, WISPs and ISPs. For manufacturers, a wireless broadband distributor often provides many value added services including warehousing, support, financing, training and deployment assistance. And, the best way to find a good wireless broadband distributor, says John Diem, VP of Sales and Marketing for Fox Valley Internet (http://www.foxvalley.net), is simply to ask other VARs, WISPs and ISPs. "Most think of distributors as companies that just move boxes. When you ask other ISPs, you find that'... (more)