technology marketing, sales, change management and everything else

Ben Bradley

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Top Stories by Ben Bradley

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. Unfortunately, as you are doing your research there isn’t one simple resource that can supply you with new ideas and tactics to execute. The purpose of this piece is to give you actionable ways to execute a B2B marketing and demand generation strategy over a six month period. Part 1: Building Your Team Part 2: Understanding Your Audience Part 3: Focusing Your Brand Part 4: Content Marketing Part 5: Search Engine Optimization Part 6: Pay Per Click Advertis... (more)

Top Marketing Unicorn Resources on the Web

This is a collection of marketing unicorn resources curated from sources across the web. Why Marketing Unicorns Are Such a Big Deal | Earnworthy earnworthy.com/marketing-unicorns/ Jun 29, 2015 – Let’s face it. Marketing is changing in a big way. The days of Don Draper and “push” advertising are long gone. Now, the keys to success with … Macon Raine Fractional Marketing Unicorns –  Resource Page http://www.maconraine.com/blog/category/fractional-marketing-unicorns/ Full stack marketers that can develop and pitch a winning strategy to your executive team, write code, optimize content ... (more)

Content Hub Examples and Resources

FROM THE TRIBLIO WEBSITE A collection of 40 beautiful content hub examples. Multiple case studies have already proven that optimized content hubs help increase awareness, time spent on the website and lead conversions…and what marketer doesn’t want that? FROM ACROSS THE WEB A variety of discussions about topic pillars https://inbound.org/discuss/on-the-lookout-for-examples-of-ungated-content-pillars Creating Content Pillars from Keyword Research https://inbound.org/article/create-links-with-pillar-content-rohit-palit What Is a Content Pillar? The Foundation for Efficient Content ... (more)

Payments News

Has Biometric Banking Finally Arrived? 5/11/2017  The widespread of integration of biometrics in banking is indeed a reality for most consumers that are taking advantage of mobile banking applications on their smartphone or smart pad devices. Mobile banking apps that had previously required a password to… Banks Should Implement APIs States a Startup That Relies on Them 5/11/2017  This article by Nabeel Siddiqui in American Banker argues that “Slow API adoption is dragging U.S. banking down.” This is a terribly simplistic statement but not really surprising since Nabeel’s compan... (more)

Potential Impact on the Fintech Industry as a Result of the OCC Chartering Initiative and Increased Scrutiny of Third-Party Relationships for Banks.

What is the impact on the fintech industry of the new OCC Chartering initiative? The Office of the Comptroller of the Currency (“OCC”) is embarking on a dual-track regulatory effort that may result in a comprehensive overhaul of the relationships between the fintech industry and regulated financial institutions. On the first track is the OCC’s proposal to allow fintech companies to obtain Special Purpose National Bank (“SPNB”) charters. On the second track is the OCC’s enhanced scrutiny of banks that partner with third-party entities, in particular fintech companies. This regula... (more)