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Ben Bradley

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Top Stories by Ben Bradley

Lean product development says the first step of any new product launch is “get out of the building and talk to your customers.” After all, why would you build something that customers won’t buy? Once you’ve gotten out of the building and are closer to understanding customer requirements, the fastest way to confirm product/market fit is landing page optimization to ​scale customer dialogue and engagement. So what is a MVP? A MVP is a concept popularized by Eric Reis ​in his book the Lean Startup. A core tenant of the Lean Startup methodology is “the build-measure-learn feedback loop. The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible. Once the MVP is established, a startup can work on tuning the engine. This will involve measurement and learning a... (more)

10PERCENTAGENCY IMPROVES LANDING PAGE CONVERSION

Pay for performance landing page optimization agency guarantees success CHICAGO, JANUARY 22, 2015 – Macon Raine, a Chicago-based marketing firm, announced the launch of the 10PercentAgency, a new division providing pay for performance landing page conversion optimization. Taking a unique approach to the marketing agency business model, the 10PercentAgency helps clients increase conversion on a single landing page by 10 percent or more. Clients don’t pay until the 10 percent conversion improvement is achieved. “We’re fixing the one thing that matters most to advertisers – making i... (more)

Coming soon! Pay for performance landing page optimization

We’ve been running an experiment for a few clients. Essentially, we’ve been providing pay for performance landing page optimization for a few select clients. Our deal with them is remarkably simple – we run one landing page optimization experiment per month – we provide hosting, concept, copywriting, design, coding and analysis.  We only get paid when conversion increases by 10% or more. Check it out – we’re rolling out this service now to new clients. Website coming soon – 10percentagency.com The post Coming soon! Pay for performance landing page optimization appeared first on ... (more)

Macon Raine welcomes B2B media relations veteran Andrea Schnorr to the team

With more than 15 years of B2B media relations experience, Andrea specializes in providing strategic direction, messaging & positioning implementing & executing media relations programs and writing content. Throughout her career, Andrea has developed and implemented successful communications programs for a number of high-profile companies including Dow Chemical Company, Molex Incorporated and Rogers Corporation. She has established relationships with business, consumer and trade media, as well as with bloggers. Andrea has a track record of securing coverage TV, online, print and... (more)

How to Cannibalize Your Own Products Without Getting Eaten Alive

The scenario is fairly typical. You launch your SaaS application for $14.99 per month. A few months later, a competitor launches a competing service for $10 per month. How do you respond with a competitive offer without cannibalizing your existing customers? We asked three software executives for their thoughts on the topic and have summarized their responses below: Paddy Srinivasan, CEO, Opstera (www.opstera.com) In the above scenario, you are introducing a new tier in the Free->Premium continuum. The inherent risk is that existing customers might want to downgrade to the new le... (more)